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Similar to a pop-up or pop-under; however, it is not blocked by pop-up blockers because it is part of the web page or landing page HTML code. The floater is used to capture the visitor’s e-mail address, usually by offering free content. It floats from one side of the screen to the center where it blocks or covers what is being displayed on the web page the visitor was viewing; you can get rid of the floater usually by clicking an X in its upper right corner.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. Similar to a pop-up or pop-under; however, it is not blocked by pop-up blockers because it is part of the web page or landing page HTML code. The floater is used to capture the visitor’s e-mail address, usually by offering free content. It floats from one side of the screen to the center where it blocks or covers what is being displayed on the web page the visitor was viewing; you can get rid of the floater usually by clicking an X in its upper right corner.





 
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