A written market outlining the schedule of planned marketing activities for the year and the rationale and strategy behind them. The plan spells out your marketing strategy: for instance, how you intend to market your product?

🎲 Try a Random Question  |  Total Questions in Quiz: 1203  |  🧠 Study this quiz with Flashcards
This question is part of a full practice quiz:
Modern Marketing Glossary — practice the complete quiz, review flashcards, or try a random question.

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A document that spells out the marketing activities planned for a product and the rationale behind them.