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Advertising Industry
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Advertising Industry
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25 Questions

1. Production department that buys type - illustrators and photo.

2. May leads to misunderstanding about objectives - strategies - roles and expectations.

3. Companies tht sell in several regions or throughout the country

4. Directed at an audience in a single trading area - either a state or city

5. Typically participate in a regional trade group

6. Assist in creative process - choose the ad agencies - evaluate ad programs

7. Used in newspapers to recruit new employees - offer services - or sell/lease merchandise

8. Budgets of local advertising is low - so wont use agency.

9. Provide customers with analysis of media buy

10. Audience research: The gathering of data about targeted consumers - Copy Research: studies that measure the effect of ad content/copy-pre and posttesting required

11. Promotes specific goods or service

12. Produce ads - brochures&other materials.

13. Tells consumers about services or merchandise offered in regular prices

14. Assist both advertisers and advertising agencies in preparing advertising materials by providing professional services.Examples:photographers - illustrators - video production house.

15. Largest national agencies with offices in every major communication centers.

16. Evaluate the cost of ad campaigns - help plan budget

17. Companies that sell time and space to carry out the message of advertisers to target audience.

18. Production personnel work with an approval script and storyboard.usually use actors - camera operators - film or videotapes.

19. Coordinates agency and client (existing & prospective) - pitching accounts- present for prospective clients

20. Input to creative process - provide info about competitive products

21. 1.in house agencies- built in 2.boutique agencies- specialize in a creative service 3.full-service agencies- all ad/marketing services* all top agencies are full service

22. Give greatest control - offer efficiency - continuity across divisional boundaries.

23. Web design - Mobile presence...

24. Companies tht operate in one part of the country-in one or several states-and market exclusively within that region.

25. Special form of advertising used to make new room for new items - get rid of old and slow-moving items.

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