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A branding strategy that represents a private label that closely imitates the trade dress (packaging) and product attributes of leading manufacturer brands but with a clearly articulated "invitation to compare" in its merchandising approach and on its product label

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1. A branding strategy that represents a private label that closely imitates the trade dress (packaging) and product attributes of leading manufacturer brands but with a clearly articulated "invitation to compare" in its merchandising approach and on its product label





 
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