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Study Guide: Best Buy Training Study Guide
Source: https://www.fatskills.com/retail-business/chapter/best-buy-training-study-guide

Best Buy Training Study Guide

By Fatskills Exam Guides Team — the exam nerds behind 28,500+ quizzes and 2.1M practice questions across 500+ global exams.

⏱️ ~6 min read

What is the Best Buy Customer Promise?
1. Better choice of phones and networks
2. Impartial, informed advice
3. Straightforward pricing
4. Someone to be there for the life of the phone

What are the five fundamental rules of the Carphone Warehouse?
1. Always treat customers as we ourselves would like to be treated
2. The reputation of the company is in the hands of every individual
3. Always deliver what we promise. If in doubt under promise and over deliver.
4. If we don't look after the customer someone else will.
5. Nothing is gained by winning an argument except losing a customer.

What is Best Buy's market share growth for the past, present and future?
1.5% in 2006
5.5% now
15%-World Domination in the future

Name 12 value props
Geek Squad Protection
Upgrade Checks
BEAST
Rec Sheets
Direct Ship
Rapid Exchange
In-Store Pickup
Happy 24
Buy Back
Walk out working
MIQ
No Rebates

What are the five steps of Solve Care in order?
Welcome
Understand
Wow
Sell
Deliver

Why is it important to acknowledge customers?
-70% of customers acknowledged within 30 seconds are more likely to stay in the store.
-Chances of a sale are increased by 90% when customers are interacted with within 2 minutes.

What are the percents of words, music, and dance and why are they important?
7% Words
35% Music
58% Dance
Builds rapport with the customer and influences the way you are perceived when making a sale.

What are the parts of a permission question?
What
Why
Benefit

What are two advantages of Rec Sheets for customers and employees?
Customer: Prevents Buyers Remorse
Customer: Makes sure products are tailored to them and their lifestyle.
Employee: If a customer comes back later to purchase you'll know what they were looking at even if you didn't talk to them initially.
Employee: Gets you promoted

What are the two parts of the Welcome?
Acknowledge
Permission Question

Five Carphone Warehouse value props.
Ultimate Price Promise
lifeline
Geek Squad
Repairs Promise
Instant Ship

What is a Value Proposition?
Things we do differently to create a better experience, and better value, for our customers.

What are the Best Buy Core Philosophies?
1. Invite employees to contribute unique ideas and experiences in service of our customers
2. Treat customers uniquely and honor their differences as segments and individuals
3. Meet customer's unique needs end to end

Name the seven types of lifestyle questions.
1. Open
2. Closed
3. Probing
4. ASsumptive
5. Linked Statement
6. Implication:
7. TNT
8. Confirming

Which two questions do we ask during the understanding stage?
What would your perfect phone do?
How do you connect to the internet?

Which two behaviors must be done in the understanding step?
Establish the needs/wants/desires
Summarize the needs and gain agreement

Give an example of an open question.
What do you like to do for fun when you're not at work?

Give an example of a closed question.
Do you listen to music?

Give an example of a probing question.
On average how many songs do you think you'll be downloading to your phone?

Give an example of an assumptive question.
What will be the first game you download today with your new phone?

Give an example of a linked statement.
Many customers love the ability to stay connected safely and legally on the road through the use of bluetooth headsets. How are you staying connected while you travel?

What behavior must be done during the WOW stage of solve care?
DEMO

How does a proper demo create customer delight?
1.Matches a device to customer's lifestyle
2. Shows we've been listening
3. Bonds the customer to the device
4. Reduces returns and exchanges
5. Sets the stage for additional products and services

Where to demo?
Away from other customers, high traffic areas, and similar products.

What do we demo?
everything

What to consider when demoing
Body Language
Put device in customer's hands
Stand next to customer not across from them
Keep a good pace
Demo should be put in customer's real life scenarios

What does CDMA stand for and which carriers use it?
Code Division Multiple Access
Sprint and Verizon

What does GSM stand for and which carriers use it?
Global System for Mobile Communications
at&t and T-Mobile

What does MTSO stand for?
Mobile telephone switching ofice

Name some factors that influence data speeds
Device
Location
Number of users
Strength of signal
Technology

What is a mobile broadband device?
A device that will allow other devices to connect to the internet.

4 main operating systems for smart phones
iOS
Android
Windows 7
Symbian

Name 9 phone manufacturers
Nokia, Samsung, Sony, Blackberry, Apple, LG, Motorola, HTC, Pantech

Two behaviors to be done in the sell step.
Recommend the full solution
Close the sale

What are the seven components to a complete solution?
1. Phone
2. Carrier
3. Data
4. Plan
5. Features
6. Accessories
7. Services

Why do we offer GSP?
Customer Delight
Customer Loyalty
Increases profit
Makes life easier for customer and employees
Peace of mind

GSP Pricing
1.5.99 on phones 349.99 and under: 23 cents per day or a one time charge of 119.99 (4.99 a month)
2. 9.99 on phones 350 and over: 33 cents per day or a one time charge of 169.99 (7.08 a month)
3. 14.99 on iPhones: 49 cents per day or a one time charge of 229.98

Things included in GSP
Accidental Damage from handling
Mechanical or electrical failure
failure from power surges
One time battery replacement
Standard items included in box
Dust, Heat, Humidity, Normal wear and tear
Locked and Found (normally 30 dollars)
Uniform pixel repair standard

What is buy back?
Ensures customers can recieve up to 50% of the product's non subsidized purchase price. Can be used to buy bigger, better, upgraded devices and tablets from best buy.

3 reasons a consultant may not attempt to close a sale?
1. They don't know what to do
2. They don't know how to do it
3. They don't want to

What does CSI stand for?
Customer Satisfaction Index

Closing techniques
Direct
Command
Immediate Gain
Fear
Twist
If, Then
Assumptive
Alternative
Summary

Meaning of a direct closing technique
Closing by asking directly if it is the phone they want to get

Meaning of a command closing technique
Closing by telling the customer to go with you to the register to begin checking out.

Meaning of an immediate gain closing technique
Closing by showing the customer a feature of the phone they are going to love using right away

Meaning of a fear closing technique
Closing by letting a customer know that the sale on the phone ends or that you don't have many left and cannot hold them.

Meaning of a Twist closing technique
Closing by asking customers what it will take to make the sale

Meaning of an assumptive closing technique
Closing by offering an accessory as if you've assumed they're purchasing the phone

Meaning of an alternative closing technique
Closing by giving an option such as which color or size of phone the customer wants

What are the 3 F's for?
overcoming objections

What are the 3 F's?
1. I understand how you feel
2. Some of my other customers have felt the same way
3. What they have found is...

Three behaviors that should be done in the Deliver step
Explain the after care proposition
Thanks and goodbye
The Call Back

Reasons to use BEAST
Tracks transactions to guarantee stores are getting paid
Stores the contract so you don't have to keep a physical copy
Consistent look and feel for all carriers
Faster activation time for customers

Purposes of Walk out Working
Creates a differentiated customer experience
Increases customer loyalty and satisfaction
Increases customer confidence
Reduces R&E



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