Advertising & Sales Management
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Advertising & Sales Management
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15 Questions

1. The advertiser must decide on the …………… or decided media impact, of a message in a specific medium.
2. A(n) ………….. . is a sales persons write up of his or her completed sales activities.
3. According to a survey of purchases ……………. And ………….. skill are the most important quality for a sales person?
4. Sales person’s ………….. is often related to how well he or she meets a sales quota.
5. The sales person meets the customer for the first time in the ……… step of the selling process.
6. Advertising …………… define the task that advertising must accomplish with a specific target audience during a specific period of time.
7. A product in the maturity stage will often require …………… advertising?
8. The internet, direct mail, magazine and radio, all offers advertisers which of the following advantages.
9. Product placement in the television programmes and movies is an example of ……………..
10. A measure of percentage of people in the target market who are exposed to the campaign during a given period of time.
11. What is one of the primary goals of reminder advertising?
12. What is the first element that a reader notices in a print add?
13. For many years ……….. have dominated the media mix used by national advertisers.
14. Any paid form of non-personal and promotion of ideas, goods or services by an identified sponsor is called
15. Sales …………….. encourages a sales force to make a selling effort that is above and beyond the normal expectations.

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