Advertising Test Questions
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Advertising Test Questions
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25 Questions

1. ________ define the task that advertising must do with a specific target audience during a specific period of time.
2. The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :
3. The primary purpose of a pioneering advertisement is to
4. A marketing philosophy summarized by the phrase a good product will sell itself" is characteristic of the _________ period."
5. Action advertising is also termed as,
6. What defines PPC (in online arena)?
7. An advertising message usually focuses on
8. Three common advertising appeals include
9. INS means;
10. What is called as overrun?
11. _____consists of short-term incentives to encourage the purchase or sale of a product or service.
12. The total number of a target group from which researchers take samples is called,
13. _______refers to the images in advertising that depict stereotypical gender roles and displays
14. Who heads the ad team?
15. Which type of advertising objective is the most important for mature products? [Hint]
16. Frequency is defined as the
17. The ad advised readers to try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a
18. The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copy formulation. Who devised it?
19. Writing text for advertisements is called:
20. Define Audience turnover:
21. The manufacturer, government body or organization which wishes to have advertisements crated and placed:
22. The word ‘advertising’ is originated from;
23. Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?
24. Which of the following is the definition for purchase frequency?
25. All of the following are factors that affect budget decisions except:

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