Consumer Behavior Test
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Consumer Behavior Test
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25 Questions

1. Repeat purchase is closely related to the concept of
2. Now a days consumers select the product on the basic of
3. Marginal utility theory of buyer behaviour is developed by
4. According to research , there are four factors that influence consumer buyer behaviour
5. The ______________ model focus on the overall trend in the economy that has an impact and is also impacted upon buying patterns
6. All of the following are patronage - buying motives except
7. A purchase involves many decisions, which include product type, brand , model _____________among other factors
8. Which of the following is the best example of external stimuli in consumer behaviour
9. One of the key tasks of marketers is _______________ and to create consumer perception that the product is worth purchasing
10. Luxury brands have to design a ____________ in order to get a foothold in the Indian market
11. -------Refers to how an individual perceives a particular message
12. _________ refers to the tendency for consumers to try to reduce risk in their decision making
13. Social class who rely on relatives for assistance in trouble times and economic support considered as
14. Marketers play their respective advertisement simultaneously across many channels at same time, so that the consumer is forcefully exposed to the advertisement. This is referred as -----------
15. According to ____________ view the consumer is regarded as irrational and impulsive, who easily succumbs to the selling and promotional efforts of the marketer
16. Which of the following is s situation in which consumer behaviour occurs?
17. Tendency to which experiences of potential customers fits with innovation is called
18. One implication of the __________________ view for marketers is that care must be taken not to raise repurchase expectations to such a level that the product cannot possibly meet them
19. Relative advantage, compatibility, complexity, divisibility and communicability are characteristics
20. According to the buyer decision process suggested in the text, the first stage is characterized as being on of
21. Cognitive theory of buyer behaviour was developed by
22. Which of the following is true about post modernism?
23. Customers keeping such information that supports their attitudes towards brand is classified as
24. Which is not marketed by social marketing?
25. A 50 year old grand mother who worries about what people will think about her if she purchases a Sega play station for herself is experiencing ______________ anxiety

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