Introduction To Retailing
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Introduction To Retailing
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25 Questions

1. Retailing also involves the sale of services like
2. Which of the following is not a sales objective?
3. The trustworthiness dimension of an online retailer's image is represented by which components?
4. Which of the following is the major reason consumers give for shopping online?
5. A company that operates multiple retail units under common ownership and has centralized decision making for defining and implementing its strategy is known as _______________
6. The retail shop changes the format to suit the requirements of
7. After situation analysis, a firm:
8. A_____ fee is the charge many supermarkets impose for accepting a new brand to cover the cost of listing and stocking it.
9. ________ sell standard merchandise at lower prices by accepting lower margins and selling higher volume.
10. MRP stands for.
11. A retailer's_______________ is the key to its ability to attract customers.
12. Which of the following is not one of the main types of off-price retailers?
13. Bank and University is placed at the _______________Continuum.
14. Consumers acquiring product through mail, telephone, or computer orders is referred to as _____.
15. Which is the service retailer
16. Which of the following does modern retailing support?
17. _____________are large retailing stores selling a wide variety of consumer products, mostly food, household use and grocery items with a low marginal gain.
18. Which of the following types of wholesalers sell primarily to manufacturers rather than to retailers?
19. Which of the following affects consumers' retail outlet selection?
20. A price with which other prices are compared is known as a(n) _____.
21. This is where the perception on the part of a channel member is that its goal attainment is being impeded by another, with stress or tension the result
22. Manufacturers send last year's merchandise and seconds to ________, while they send new merchandise to department stores.
23. The correct statement about chain stores is
24. Supply chain management (SCM) embraces four main activities. Which of the following is NOT one of the activities?
25. Place utility is making the products available at

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