Marketing Management
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Marketing Management
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25 Questions

1. Risk bearing is a function of…………
2. ……………………distribution system can be used to penetrate the rural market.
3. --------- is not a pre test to evaluate advertising effectiveness
4. Markets located in the heart of the region specializing in few crops like banana, onions etc are called…..
5. Marketing Environment is
6. Smaller companies tying up with leading companies to distribute through its network is known as ………………. Distribution.
7. Behaviour exhibited while purchasing a car is an example of…………….
8. ---------are retail stores owned by a group of consumers themselves
9. ------------ is not a sales force promotion scheme.
10. Profiling the rural market is a part of………………stage of rural marketing strategy.
11. -----------is not included in the product factor
12. ……….influence product line decisions.
13. Yellow revolution refers to
14. Services are ………………
15. Products designed to meet global segments
16. ---------is a system of branch shops operated under a centralized management and dealing in similar lines of goods.
17. After sales service is part of.
18. Which of the following is not a component of brand equity.
19. Dealer promotion is also known as
20. Civil engineers designing flats, villas, bridges etc.are an example of….
21. General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called……
22. “ We guarantee every product we sell” appeal to…………………motive
23. The act of creating an image about a product or brand in the consumers mind is known as……...
24. Market where money is lend and borrowed
25. Marketing research is a part of ………………stage of rural marketing strategy.

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