Retail Management Test 2
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Retail Management Test 2
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25 Questions

1. Which of the following factors include forces like small groups, family, social roles and status that will have an influence on buyer's behavior?
2. Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.
3. Which of the following is not the characteristics of a strategic business unit?
4. ------ gives the nature and requirements of specific jobs.
5. ------ test measure a persons capacity or potential capability to learn and perform a job.
6. The main objective of the management is--------.
7. Companies that follow the market leader's strategy are called.
8. In which of the following systems, management of the distribution channels will be undertaken by single organization.
9. The number of product lines a company carries is called.
10. Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.
11. Which type of segmentation, classified consumers according to relevant needs and buying behavior, regardless of their countries and culture.
12. If a retailer is offering the same products and quantities to different customers at different prices, the retailer has what kind of pricing policy?
13. Which of the following buying instruments does not found in consumer buying?
14. Which of the following comes under the category of external public?
15. Which of the following is not a contributing factor for rapid growth of sale promotion?
16. ----- is the next step after recruiting the retail personnel.
17. is the important benefit a marketer could get from a retailer through trade promotion?
18. The final stage of the consumer shopping/purchase model around which all other stages revolves is the.
19. The difference between the total value and the corrective cost of performing the value activities is .
20. What describes the market, product and technological area of a business?
21. Which of the following areas should not be taken into consideration when formulating a retailer's promotional strategy?
22. A competitor who does not exhibit predictable reaction pattern is known as.
23. Which of the following psychological factors drive a person to satisfy his need and wants.
24. Atmosphere in retailing refers to ----.
25. Human resource management process consists of ------.

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