Retail Management Test 2
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Retail Management Test 2
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25 Questions

1. Which of the demographic variables is not used by marketers for demographic segmentation?
2. The methods which are used for evaluating marketing performance are.
3. The set of basic values, perceptions, wants and behaviors learned by a member of a society from family and other important institutions is called.
4. Which of the following is an example of an internal strength?
5. Which of the following helps a manager identify the opportunities and threats in the competitive industrial environment?
6. Facilitating institutions may best be described as specialists that.
7. The wheel of retailing explains the emergence of new retailing forms by ----.
8. Which one of the following factors is not found on a six month merchandise budget?
9. is the important benefit a marketer could get from a retailer through trade promotion?
10. Which level of organization uses management information systems data in its decision making?
11. ----- is the process of seeking and attracting a pool of people from which qualified candidates for job vacancies can be selected.
12. The computerized check out is used by -----.
13. If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.
14. Which type of segmentation, classified consumers according to relevant needs and buying behavior, regardless of their countries and culture.
15. ---------is a warning to potential thieves and muggers.
16. Retailer is a person who sells the goods in a---------.
17. Business composition is the term used while framing the following strategies. What are they?
18. What are the forms of compensation that a sales person can generally get?
19. The main objective of the management is--------.
20. The boomerang effect is a relatively new phenomenon that describes
21. If a company increases product line length by increasing its products range it is called.
22. E-tailing refers to ----.
23. An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called .
24. How can a firm optimize its environmental opportunities?
25. ------ component allow the retailer to offer the employees safety and security

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