Service Marketing
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Avg score: 35% Most missed: “The services a customer expects are called ………………..services package?”
Service Marketing
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15 Questions

1. Distinct characteristics of services is ……………… ?
2. ……………….. is defined as the caring, individualised attention that the firm provides its customers .
3. Intangibility, perishability, inseparability, and variability are the characteristics of :
4. ……………… is the physical surroundings or the physical facility where the service is produced, delivered and consumed.
5. Services cannot be stored. This describes the ………….. characteristic of services?
6. All of the following are examples of service except;
7. Which of the following is not a element of people?
8. Which of the following is not generally accepted as being part of the extended marketing mix for services?
9. In the service system, customers may specify their needs and expectations to the service provider, such expectations are called ……………..?
10. ……………… describes the employees skills in serving the client.
11. A ……………. Is a form of product that consist of activities, benefits, or satisfaction offered for sale that are essentially intangible and do not result in the ownership of anything?
12. ……………… are the only service distributors which do not require direct human interactions?
13. Which of the following is not an element of physical evidence?
14. Added features to an offering are called ……………….. service features?
15. The services a customer expects are called ………………..services package?