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Hotel Front Office Management
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The Hotel Front office is the first department that the guest contacts on arrival and departure. The Front office department performs various functions including guest reservation, reception, registration, room assignment and bills settlement.
Hotel Front Office Management
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25 Questions

1. When a person calls directly to the hotel to book their reservations.

2. Unavailable long-term due to non-fixable problems. Cannot be sold due to unacceptable condition.

3. Less price sensitive - seek flexibility - weekday travel - book at the last minute - cannot wait for deals

4. Very price sensitive - weekend travel - will trade price for restrictions - are motivated by deals

5. Guest booked to depart today

6. Status of rooms sold and available

7. Guest who stay longer than booked

8. Speaking the same language within incompatible systems

9. Hotel sets up and sells own package to individuals. May be better than the group rate.

10. Travel related bookings are the largest category of Internet transactions. Each year - the Internet attracts a larger share of reservations away from more traditional sources - growing at a rate four times faster than the rest of the industry.

11. Sending a guest with confirmed or guaranteed booking to another hotel as we are full

12. Guest with confirmed/guaranteed booking who does not arrive - but has not cancelled

13. The Airlines

14. Some get suites - some get singles - all pay same rate

15. Changes in dates - names - numbers - room types etc.

16. Hurdle point is set - lower rates rejected

17. Breaks the hotel rates into two categories - GDS and CRAS and looks for the lowest available rate in each of these areas

18. As individual room requests arrive at the hotel - they are booked against the group room block. Reservation received after the closeout date - 20 to 30 days before the convention starts - are accepted on an availability basis only

19. Encourage booking by enhancing quality of website - offering lowest price guarantee - letting users research for multiple brands at multiple price points with one click.

20. 80% of web visits start in a search engine. Need to be in the top .0005% of the search to be listed in the top few.

21. Establishes and monitors rate structure - Continually monitors reservations activity and sets inventory controls as needed - Aids rate negotiations with bulk buyers -Monitors and restricts the number of reservations that can be taken for any particul

22. 100 booked - 40 used means 60% attrition - 40% pick-up

23. 40% of annual marketing budget may be spent on online products. Booking through own website nets more revenue than booking through 3rd party websites.

24. A negotiated discount below the rack rate. Members pick the rate they want to pay

25. The electronic system - including the last-room availability interface with individual chain properties. Linked airlines with travel agents.

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