Bob is working for a company that operates in and with several different countries and cultures. Bob is in charge of international sales, and he has to coordinate efforts between locations in different countries. According to Ines Kaps, what is the fundamental element Bob needs to focus on in his coordination efforts?

MCQs on how to become a better communicator in these sorts of cross-cultural situations. Also on barriers to successful communication that involve cultural differences. And about your own communication style and how it can be developed to facilitate more successful intercultural encounters.