A pattern of buying both premium and low-priced merchandise or patronizing expensive - status-oriented retailers and price-oriented retailers (e.g. - a skier may purchase expensive goggles but wear an inexpensive snow suit)

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1. A pattern of buying both premium and low-priced merchandise or patronizing expensive - status-oriented retailers and price-oriented retailers (e.g. - a skier may purchase expensive goggles but wear an inexpensive snow suit)