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Retailing - Customer Buying Behavior
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Retailing - Customer Buying Behavior
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25 Questions

1. Needs motivating consumers to go shopping for pleasure (e.g. - stimulation - social experience - learning new trends - status & power - self-reward - and adventure)

2. Demographic segmentation

3. Subculture

4. Geographic segmentation

5. Less impacted by emotions generated by the retail environment

6. Post-purchase evaluation

7. Culture

8. Cognitive dissonance

9. Psychographics

10. Buying situation segmentation

11. Lifestyle segmentation

12. Composite segmentation

13. Needs motivating consumers to go shopping to accomplish a specific task (e.g. - buying a suit for job interviews)

14. Satisfaction

15. Consideration set

16. Benefit segmentation

17. Store advocates

18. Size

19. Limited problem solving

20. Lexicographic model

21. Information provided by the media and other people

22. A pattern of buying both premium and low-priced merchandise or patronizing expensive - status-oriented retailers and price-oriented retailers (e.g. - a skier may purchase expensive goggles but wear an inexpensive snow suit)

23. Accessibility

24. Conversion rate

25. Information in a customer's memory such as names - images - and past experiences with different stores

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