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In attempting to determine whether a new fast- food restaurant should be opened in a small town - a retailer gathered information on demographics - competitors' sales - and real estate available in that area. The retailer was employing the _____ method of retail decision- making.

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1. In attempting to determine whether a new fast- food restaurant should be opened in a small town - a retailer gathered information on demographics - competitors' sales - and real estate available in that area. The retailer was employing the _____ method of retail decision- making.





 
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