Retailing Exam 2
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Retailing Exam 2
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25 Questions

1. Which of the following elements is not a part of the strategic profit model (spm)?

2. It is necessary for retail firms to strive for high- profit performance results:

3. The beginning of a retailer's strategic planning process is the formulation of the retailer's:

4. A channel captain:

5. If net profit margin is 5.0 percent - rate of asset turnover is 4.0x - and financial leverage is 2.0x - then return on net worth is

6. Which of the following would not be considered a "category killer?"

7. As a general rule - retailers should strive for a net profit margin of:

8. The card shoppe had a gross margin last year of $2 - 000 - 000 and a net profit of $300 - 000 - while net sales were $2 - 500 - 000. What was the card shoppe's net profit margin for last year?

9. Retailing is defined as:

10. Which of the following refers to a retailer's "traffic strategy"?

11. One of the most dramatic changes created by e- tailing is a shift in power between retailers and consumers. This shift in power is derived from:

12. An environmental orientation will allow retailers to:

13. You have recently been hired by a small retailer in your area. During a discussion with the owner - you notice that the owner's primary objective for being in business is to provide the customer with a real alternative. The owner is primarily using a _____ objective to focus the business.

14. Sales volume and market share are the most popular measures of:

15. A (an) _____________ perspective can result in a standardized set of procedures - success formulas and guidelines.

16. The best way to categorize retailers is:

17. If a retailer is assessing the remodeling needs of its stores - as well as evaluating the effect that the lack of a formal training program is having on the management of its establishments - the retailer is reviewing the firm's:

18. Financial performance goals and objectives does which of the following:

19. Which of the following is not an operating expense?

20. An operator of which of the following establishments is not a retailer?

21. Buying is defined as:

22. Most smaller retailers have more control over this important factor for successes than larger retailers:

23. Rapidly growing chain stores usually find it necessary to transfer store managers for the following reason:

24. In attempting to determine whether a new fast- food restaurant should be opened in a small town - a retailer gathered information on demographics - competitors' sales - and real estate available in that area. The retailer was employing the _____ method of retail decision- making.

25. _____ is the result of the pressure being placed on many retailers to increase profits by carrying additional merchandise or services that will also increase store traffic.

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