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Microsoft Search Advertising Certification Exam Questions
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Microsoft Advertising is an internet marketing service that lets brands advertise their products, services, websites, and stores in search results on the Bing platform.

Microsoft Search Advertising Certification Exam Questions
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25 Questions

1. For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal?
2. What are some reasons why you would use page feeds for dynamic search ads?
3. What does a Callout ad extension provide?
4. Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select?
5. Javier is interested in the performance of individual sites on the Microsoft Search Partner Network for his campaigns. What level of transparency can Javier get with Microsoft Advertising reporting?
6. Which of the following is not considered in calculating quality score?
7. Willow Sporting Goods are concerned that a lot of their ads are being blocked from showing. The believe this is due to keywords that have been set up to prevent ads from being triggered by a certain word or phrase. Which report should they run?
8. Dynamic Search ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries.
9. Kari’s Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting options should they choose?
10. When will changes made in Microsoft Advertising Editor be reflected in your Microsoft Advertising account?
11. When is a customer removed from the Dynamic Remarketing list?
12. Contoso Clothing is new to Microsoft Advertising and wants to track how many people buy a shirt online after clicking on their ad. What feature must they implement?
13. What are the benefits of using in-market audiences?
14.   Cathleen wants to check that three Universal Event Tracking (UET) gag is functioning correctly on the website, ‘Cathleen’s Musical Instruments’. Which of the following options would enable Cathleen to do this?
15. What are impressions?
16. What are the words or phrases a user types into a search box referred to as?
17. Maria-Jose wants to run a report to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. Which report should Maria-Jose run?
18. Which of the following is true about Universal Event Tracking (UET)?
19. How is a conversion rate defined?
20. Contoso Pet Supplies wants their ad for the keyword ‘Can Snaxxx’ triggered when a user searches either of the individual words in any order, or words related to Cat or Snaxxx. Which match option should they choose?
21. What do past buyers lists do in a dynamic remarketing campaign?
22. Gail’s Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their websites as possible while staying within their budget. which did strategy should the choose?
23. Which of the following will not import using the Google import tool?
24. Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create?
25. Which levels can you apply website exclusions for the Microsoft search partner network?

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