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Digital Marketing Practice Test
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Avg score: 60% • Most missed: “How many networks do Google ads have?”

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Some major forms of Digital Marketing are: Search engine marketing (SEM) Search engine optimization (SEO) Pay-per-click advertising (PPC) Social media marketing.

Digital Marketing Practice Test
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25 Questions

1. Select the correct email marketing tool(s) -
2. Your content should be shared with influencers in your field if it is ____.
3. ____ and Google+ are all social media sites that are utilized in Social Media Optimization to increase traffic and, consequently, ranking for websites.
4. These tags are not visible to users, but search engines can see them in order to ____.
5. ____ contain meta tags that contain information about their content.
6. Ads are displayed on websites that have given space to Google for advertising in the ____ network.
7. ____ are used in digital marketing.
8. In On-Page SEO, website owners use various methods and measures within their own websites to improve their website's ____ on search engines.
9. The meta title is the title tag that also identifies the ____ of your page.
10. Google may use ____ links to determine trustworthiness.
11. An on-page search engine optimization strategy involves dealing with elements of SEO within a website, such as ____, etc.
12. ____ and other devices account for around 60% of Google searches.
13. LinkedIn feature(s) for Marketing is/are -
14. The search engine marketing term is also known by many other names depending on which ____ you use.
15. Which of the following submissions are allowed in Off-Page SEO?
16. Which of the following is/are a/the network in Google ads?
17. Google uses canonical tags to tell whether multiple pages sharing the ____ content are related.
18. ____, social media, mobile apps, and other digital channels are all examples of digital marketing used by companies and companies.
19. The ____ Marketing strategy differs from SEO and SMO in that you have to pay search engines like Google to promote your products and services on SERPs.
20. Pinterest feature(s) for Marketing is/are -
21. Image optimization requires ____, etc., to be added to the image.
22. What is the full form of SMO?
23. Submitting a forum submission allows you to ____.
24. ____ links allow you to link to similar information on other sites.
25. If you want to get traffic to your site, you must have content that is ____, as well as related to highly searched topics and keywords.

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