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PDDM - Professional Diploma in Digital Marketing Exam
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PDDM - Professional Diploma in Digital Marketing Exam
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25 Questions

1. Which one of the following describes the three main elements of data management in email marketing?
2. You have heard that Google operates the _______ ______ to allow advertisers publish rich media ads on a variety of news sites, blogs and other relevant sites across the Internet. Choose one of the following to complete the sentence:
3. You are about to develop your first PPC Campaign. What will be the first step?
4. Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given: Exhibit:
5. Which tool allows you to find out who your followers on Twitter also follow?
6. Setting a specific and measurable _______ is a vital step before defining a Key Performance Indicator (KPI) for your organization. Complete the sentence by choosing one from the following:
7. Which one of the following would NOT be considered as a typical social media marketing objective? Exhibit:
8. Consumers have rights in terms of any information collected about them through your digital marketing campaigns. What legislation are these rights protected under?
9. You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this? Exhibit:
10. What communications symbol is shown below? Exhibit:
11. You are reviewing your ad within a newly created Ad Group. Which Adwords metric determines the auction rank and the order of your ad on the page relative to other advertisers?
12. Which of the following criteria would you apply when choosing an Ad Publisher?
13. You have been running some promotions using NFC technology. What kind of marketing is this?
14. After the event you wish attendees to add their own details to photos posted. What is this called?
15. One of the primary digital marketing channels is digital display advertising. Which advertising format is part of this?
16. Complete the sentence by selecting one from the following. A great mobile App is built around a specific _______.
17. What does retargeting mean?
18. You have heard that there are risks with mobile marketing campaigns. These risks are:
19. You are keen to understand more about how social sharing is developing for your Page on Facebook. Which Facebook reporting feature provides developers and Page owners with valuable sharing metrics about their content once 30 Page likes have been achieved?
20. In digital display you have heard about split testing. What does this mean?
21. Paying for advertising only after the user clicks on the ad is known as ____-___-_______. Choose one of the following to complete the sentence:
22. Which one of the following is not considered as a goal within Google Analytics?
23. You have heard about the term 'tenancy' in online advertising. What does it mean?
24. You are viewing a highly successful video based ad campaign with high conversion metrics. Which factor below gives strength to the ad? Choose one of the following:
25. View the illustration shown and identify the ad format indicated with the green arrow.

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