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PDDM - Professional Diploma in Digital Marketing Exam
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PDDM - Professional Diploma in Digital Marketing Exam
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25 Questions

1. There are tools available to help you research ad publishers. Choose the Google ad publishing tool from the list below.
2. Paying for advertising only after the user clicks on the ad is known as ____-___-_______. Choose one of the following to complete the sentence:
3. You wish to see how your current ads and organic search listings are performing and correlating by importing your organic search results into AdWords. Which Google service will you link with in order to achieve this?
4. What is the term given to ads that are generally placed between a webpage's masthead and content?
5. What does the term CPA refer to?
6. Which one of the following will help you develop and operate your Pay-Per-Click Ad campaigns?
7. Google has a formal measure to indicate the relevance and correlation of your ad with the landing page used. What is this called?
8. There are tools available to allow you see how a site renders and displays in different web browsers. Which one of the following is such a tool?
9. Which one of the below does NOT provide a mobile App platform?
10. Which one of the following is the name for a website that can distinguish between the kinds of devices being used to access it?
11. What factors do email filters screen incoming email messages on?
12. Which of the following will NOT adversely affect your link building efforts?
13. You have just posted a new product photo online for your followers. What is this called?
14. Which series below reflects the Google AdWords account hierarchy?
15. Twitter has a way to help you organize contacts and their Tweets. What is this called?
16. You are about to develop your first PPC Campaign. What will be the first step?
17. What activity is illustrated in the Google screen shown below?
18. What communications symbol is shown below? Exhibit:
19. Facebook makes a statistical tool available to business users to monitor engagement on their pages. What is it called?
20. Select the two Facebook Contests from the options below:
21. What do Keyword Research Tools provide information about?
22. You are keen to understand more about how social sharing is developing for your Page on Facebook. Which Facebook reporting feature provides developers and Page owners with valuable sharing metrics about their content once 30 Page likes have been achieved?
23. What does retargeting mean?
24. What is a scheduled plan incorporating the social media updates that are required each day called?
25. What does the term CPM refer to?

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