Home > Digital Marketing > Quizzes > Consumer Behavior 101 Practice Test: Consumer Motivation
Consumer Behavior 101 Practice Test: Consumer Motivation
Fast practice, instant feedback. Timer auto-submits when time’s up.
Avg score: 0% • Most missed: “In Maslow's hierarchy of needs, the major driving force within the individual is…”
Consumer motivation is the first step in the consumer purchasing process. It's the inner state that compels consumers to engage in goal-directed behaviors, information processing, and decision making.  Some factors that influence consumer motivation include: Needs and wants: The difference between a consumer's current state (needs) and desired state (wants) drives consumer motivation. Personal values and beliefs: These significantly influence consumer motivation. Cultural and social factors: These play a vital role in shaping consumer motivation. Emotional appeals: Emotions play a... Show more
Consumer Behavior 101 Practice Test: Consumer Motivation
Time left 00:00
25 Questions

1. Retailers strategically place single-serve candy at the check-out aisle because consumers have to pause there on their way out of the store and are likely to make impulse purchases of such items. This impulse purchasing behavior best fits the ________ philosophy of human motivation.
2. ________ are the specifically branded products and services that consumers select for goal fulfillment.
3. Hedonic product features, or those that are purely pleasure-seeking, tend to evoke feelings of delight, rather than mere satisfaction, and fulfill consumers' ________ goals.
4. Individuals who successfully achieve their goals usually set new and higher goals for themselves; that is, they raise their ________.
5. Egoistic needs can take either an inward or an outward orientation, or both. Inwardly directed ego needs reflect an individual's need for ________.
6. According to the trio-of-basic-needs theory, the trio of basic needs includes ________.
7. When an advertisement leads the consumer to think about things that draw attention to an unrecognized need, this is known as ________.
8. According to Maslow, stability, routine, and control over one's life are examples of safety needs.
9. According to the trio-of-basic-needs theory, the ________ is closely related to the ego need.
10. In a marketing context, emotional motives imply ________.
11. People with a high ________ tend to be more self-confident, enjoy taking calculated risks, actively research their environments, and value feedback.
12. The impulse buyer who reacts largely to external stimuli in the buying situation is the classic example of the cognitive theory of motivation.
13. Aggression and rationalization are examples of ________ that people sometimes adopt to protect their egos from feelings of failure when they do not attain their goals.
14. According to Maslow's hierarchy-of-needs theory, the need for ________ refers to an individual's desire to fulfill his or her potential.
15. ________ are the sought-after results of motivated behavior.
16. According to Maslow, outwardly-directed ego needs include the need for success, independence, and personal satisfaction with a job well done.
17. People are often more aware of their goals than they are of their needs.
18. In Maslow's hierarchy of needs, the major driving force within the individual is the lowest level of need that remains largely unsatisfied.
19. It is possible for people with different needs to seek fulfillment through selection of the same goal.
20. Savings accounts, insurance policies, and education are all means by which individuals satisfy the need for ________.
21. Failure to achieve a goal often results in feelings of ________.
22. Concerning the arousal of human motives, the ________ school believes that all behavior is directed at goal achievement.
23. Almost all personal care and grooming products, as well as most clothes, are bought to satisfy ________.
24. Successful marketers define their markets in terms of ________.
25. According to Maslow's hierarchy of needs, protection, order, and stability are examples of ________.

⚡ Recently practiced quizzes in this topic
Live quiz activity
Conversion Rate Optimization Basics Practice Test Social Media Marketing (SMM) Practice Test 2 Social Media Marketing Basics Knowledge Test Google Analytics Test (Upwork) Google Adwords Test (Upwork) Search Engine Marketing Test (Upwork) Microsoft Search Advertising Certification Exam Questions Social Media Marketing (SMM) Practice Test Digital Marketing Practice Test PDDM - Professional Diploma in Digital Marketing Exam
 
❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

🌈  Our mission is to help improve your scores in any subject and exam withonline quizzes, practice tests, study guides, & advice for students. Since 2018.
About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | What Should We Know?
Privacy | Terms |
Without work one finishes nothing. - Ralph Waldo Emerson
© 2026 Fatskills.com

All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.