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Digital Marketing Basics Practice Test Questions
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Digital Marketing Basics Practice Test Questions
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25 Questions

1. Digital marketing includes_____________.
2. Which of the following is a type of digital marketing activity?
3. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:
4. In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:
5. Digital marketing is often referred to as___________.
6. The 4Ps of marketing as defined by Philip Kottler are:
7. What is an ad group?
8. What makes the mobile phone the ultimate brand engagement platform?
9. What is not true about digital marketing?
10. Up to ______ of online experiences happening to people usually begin by using a search engine.
11. What are the key considerations for people in sales while they use social media for selling (Social Selling)?
12. Why did Internet Service providers clamp down on personal emails being used for mailing purposes?
13. Which of the following is not a traditional forms of digital marketing?
14. Which one of the following statements is true?
15. What are the two types of targeting that can be done with PPC advertising?
16. Digital marketing is becoming very popular due to the?
17. Digital Marketing has been around us since the very beginning. It started in the year ________.
18. This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems:
19. How many main pillars of digital marketing?
20. Location is a unique feature of Mobile Marketing because ____________.
21. A website`s front - or home page should include_____________
22. The ________ plays a major role in better content creation.
23. How would you describe what multi-channel attribution does?
24. ___________ help in providing the user the gist of what is the article about.
25. Which one of these statements is correct?

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