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Digital Marketing Practice Test 2
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Avg score: 71% • Most missed: “__________ behavior Highly involved consumer buying behavior while perceiving si…”

Digital marketing, also known as Internet Marketing, is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Digital Marketing Practice Test 2
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25 Questions

1. What would the marketing budget section of a marketing plan detail?
2. A large amount of ______________ advertising is for retailers, local businesses and for promotions.
3. What is 'social media optimization'?
4. Which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels?
5. Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called
6. What type of ad appears under a web page?
7. Amazon.com is well.known for which e.commerce marketing technique?
8. Cyber consumers are not ______________.
9. Which of the following is an attribute of tag?
10. Product development process after analysis of business next step to be taken is
11. Choose the correct HTML tag for the largest heading?
12. marketers often use the term ......- to cover various groupings of customers
13. Who is suspicious of change is classified as
14. The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________.
15. Online marketing of all types offers superior measurability and trackability in comparison to traditional ______________.
16. ____________classified by decoding, feedback, encoding and response are together in communication process.
17. The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
18. ____________communication process, receiver and sender are classified as
19. Which design approaches help in building sites that are optimized for various screen sizes?
20. Comments in XML document is given by:
21. ........buy products & ......use product
22. Selectivity is related to ______________.
23. e-Tailing will have to co-exist with __________ retailing.
24. Which social network is considered the most popular for social media marketing?
25. Where technology will not feature in the development of these relationships, this is known as a ______ relationship.

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