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Digital & Social Media Marketing Final
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Digital & Social Media Marketing Final
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25 Questions

1. How Does A Website Identify A Unique Visitor?

2. Is A Unique Visitor A Unique Person? Why

3. How Does SEM Gain Traffic?

4. A Relative Proportion Of Target Segment Typically_______Across Social Media Platforms? Consumer Mindset Is Expected To Be __________ Across Different Platforms. What Is The Implication?

5. What Are The 2 Steps For Mobile Marketing

6. What Is A Conversion Rate?

7. What Is Marketing Attribution?

8. What Is The Projected Total Media Ad Spending Share

9. What Is Last Channel Attribution

10. What Is Position Based Attribution?

11. Why Are Consumer Habits Changing Involving Digital Consumption?

12. How Does Google Determine The Relative Position Of An Ad On Its Search Engine?

13. What Are Typical Affiliates?

14. What Are The 3 Primary Pricing Models For Digital/Online Ads

15. Why Did P&G Scale Back Targets FB Ads

16. What Are The Reason For Internet Growth

17. Pay Search Vs Display Ads Are Only Better When It Comes To _______

18. A Session Is _________

19. What Are The 8 Essential Metrics For Managing A Website

20. Content On Social Media Has To Be:

21. What Are Online Display Ads And How Are They Different From Paid Search?

22. What Is Linear (Or Equal ) Attribution

23. What Are 3 Fundamental Reasons For Having A Website?

24. The Largest Proportion Of Time Spend Online By People Is Spent By 1. Social Media 2. Shopping - 3. Email

25. What Information Is Of Relevance To Marketers Within Unsolicited Feedback?

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