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Display Ads Test (Upwork)
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Display Ads Test (Upwork)
Time left 00:00
25 Questions

1. What is contained within display ads?
2. What does the RFM model stand for?
3. Which of the following is a standard IAB ad size?
4. What term describes the linking of ad tags from different servers
5. The ads in a column on the left or right side of a web page are called:
6. True or False? A 'hit' happens when a web server receives a request.
7. Which of the following is a benefit of Facebook's Custom Audiences feature?
8. What is The Golden Triangle?
9. True or False? Animated ads yield stronger results than static ones.
10. What does CPC stand for?
11. What is the most important thing to consider in defining a display campaign?
12. True or False? It's typically recommended to make banner ads as large as possible to improve performance.
13. What term refers to a block of color used to surround feature aspects of an ad?
14. What are the 3 most common banner ad unit sizes (included in IAB universal ad package)?
15. True or False? All banner ads should click through to a website homepage.
16. What 2 components make up a simple banner ad?
17. What term refers to a snippet of HTML placed on a webpage to display an ad?
18. What are page views?
19. What does a megaboard or leaderboard refer to?
20. What does SSP stand for?
21. Which of the following may help improve the performance of display ads?
22. What are rich media ads?
23. What term refers to the amount of time spent at a site over a certain period of time?
24. What file format allows for silent looping video?
25. What are banner ad networks?

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