Digital Marketing
Facebook (Marketing) Test (Upwork)
Answer 25 questions in 10 minutes.

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Facebook (Marketing) Test (Upwork) |


1. What does the term 'Fangate' mean?
Instagrams
The act of curating any and all negative feedback by hiding comments and blocking unsatisfied customers.
This is a made up term.
A controversy that occurs when companies sell personal information obtained on Facebook without customer consent.
Requiring people to like your page to participate in any 'hidden' content

2. Under the 'Ads Manager' tool
None of these
The bid and price for each ad and a summary of its targeting & performance
Posts
When a post is hidden
Information on the size and engagement of your audience to help you monitor the success of your campaigns

3. What does NFO stand for?
Discovery
No Fee Operation
Novel Feature Orientation
News Feed Optimization
Network/Feed Organization

4. Under the 'Ads Manager' tool
When a post is hidden
Posts
Information on the size and engagement of your audience to help you monitor the success of your campaigns
None of these

5. What is the purpose of the 'pin' action in your company profile?
Attach a post to a specific demographic
The number of unique people who are friends with your fans
Make your most important post stay at the top of your Page for 7 days
Attach a post to a specific interest
Highlight important stories by making them larger and more visible

6. What is the name of Facebook's Analytics tool?
A hand giveing a thumbs-up signal
Edge Rank
Insights
Page Rank
Facebook Analytics

7. True or False? Facebook supports hashtags.
Client/Thought Relation
Cost Through Recession
True
Cost Times Response
FALSE

8. Weight
The amount of comments

9. True or False? Cover photos are crucial to establishing respectable company pages.
Discovery
True
alk3 calls
GlassDoor
False

10. How can a company target prospective users via paid Facebook ads?
None of these
Keywords & search history
Interests & demographics
Browser bookmarks & download history
All of these

11. True or False? A hashtag on Facebook should be unique from hashtags you use on other social networks.
TRUE
False
Page Rank
Online
A hand giveing a thumbs-up signal

12. What symbol does Facebook use to mark verified pages?
A check mark
A hand giveing a thumbs-up signal
A star
The letters 'OK'
#

13. In terms of Facebook's ranking algorithm
The amount of people your ad reaches
Another word for impressions
80-20
The amount of people that share your ad
False

14. In terms of Facebook's ranking algorithm
False
The amount of people your ad reaches
Another word for impressions
How closely a viewer is related to a creator
The amount of people that share your ad

15. What icon can one attach to in-store flyers
Highlight important stories by making them larger and more visible
The number of unique people who are friends with your fans
QR codes
Attach a post to a specific demographic
Instagrams

16. True or False? Long
True
False
A list of opt-ins or 'signatures' to your email list
A sanitized and segmented list of your subscribers
Your trademarked footer design on your website

17. What is CTR?
Cost Through Rates
TRUE
Click Table Rate
Cost Through Rate
Click Through Rate

18. How can I get more people to share my posted content?
Client/Thought Relation
Include an image with your Facebook status update
(all of these)
Use a Call to Action in the post
Offer an incentive to users for sharing

19. Which of the following is NOT considered in Facebook's engagement metric?
Views
Comments
Share
Likes

20. What symbol allows users to 'tag' other users or companies?
See who like
@
>
*
#

21. True or False? Auto-posting to Facebook has been shown to decrease likes and comments by 70%.
False
The amount of people that share your ad
Another word for impressions
The amount of people your ad reaches
True

22. True or False? Once a budget is set it cannot be changed.
Cost Times Response
True
False
Cost Through Recession
Client/Thought Relation

23. What allows users to share their location on Facebook?
Four-Squares
Shout-Outs
Pin-Points
Offer an incentive to users for sharing
Check-Ins

24. In 'Page Insights'
The number of unique people who are friends with your fans
PageRank
FeedRank
The number of unique users who have encountered any content associated with your page (including ads or sponsored stories pointing to your page) in the last seven days
PowerRank

25. How are Facebook ads paid for?
CPC & CPM
Facebook Open Source
Cost-per-like
Demographic bids
Keyword bids


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