Web
Analytics

Digital Marketing
Facebook (Marketing) Test (Upwork)
Answer 25 questions in 10 minutes.

Practice this Upwork Skill Test. Freelancers take skill tests on Upwork to show their skills to potential clients and to make themselves more marketable. Upwork suggests you take as many tests as you want -  your skills are shown on your Upwork profile page.

Facebook (Marketing) Test (Upwork) |


In 'Page Insights'
FeedRank
PageRank
PowerRank
The number of unique users who have encountered any content associated with your page (including ads or sponsored stories pointing to your page) in the last seven days
The number of unique people who are friends with your fans

What button can be installed on outside webpages to allow consumers to become a fan of your page?
Like Button
F - Button
Client/Thought Relation
Fan Button
Feed Button

What term is used to describe targeting an ad based on secondary (non-facebook) data that can be done in both the power editor and the ads manager?
Re-targeting
3rd party targeting
Browser bookmarks & download history
Offline targeting
Custom audience

Under the 'Ads Manager' tool
When a post is hidden
Information on the size and engagement of your audience to help you monitor the success of your campaigns
The bid and price for each ad and a summary of its targeting & performance
None of these
Posts

Which of the following is NOT considered in Facebook's negative feedback metric?
When a post is hidden
CPC
When a page is unliked
When a page is marked as spam
When a post or page receives a negative comment

What is a Call To Action?
When a company sparks an increased focus on social media engagement
Horizontally
A weekly (or daily) theme or goal a company profile places for itself
FALSE

True or False? Long
A list of opt-ins or 'signatures' to your email list
A sanitized and segmented list of your subscribers
Your trademarked footer design on your website
True
False

What icon can one attach to in-store flyers
QR codes
Highlight important stories by making them larger and more visible
Instagrams
The number of unique people who are friends with your fans
Attach a post to a specific demographic

True or False? Once a budget is set it cannot be changed.
Cost Through Recession
True
Cost Times Response
False
Client/Thought Relation

What allows users to share their location on Facebook?
Offer an incentive to users for sharing
Check-Ins
Pin-Points
Shout-Outs
Four-Squares

What is the name of Facebook-™s analytic package?
alk3 calls
Discovery
Insights
Princeps
GlassDoor

In terms of Facebook's ranking algorithm
80-20
The amount of people your ad reaches
The amount of people that share your ad
Another word for impressions
False

True or False? Posts with hashtags are public by default.
A user's familiarity with Facebook
Page Post Ads
TRUE
False
Sponsored Stories

True or False? Facebook supports hashtags.
FALSE
Cost Through Recession
True
Client/Thought Relation
Cost Times Response

What's 'frequency' a measurement of?
The amount of people that share your ad
The amount of people your ad reaches
The amount of times a Facebook user sees your individual ad
Make your most important post stay at the top of your Page for 7 days
Another word for impressions

Under the 'Ads Manager' tool
None of these
Posts
How much of your target audience your campaign is reaching compared to how much it could reach
When a post is hidden
Information on the size and engagement of your audience to help you monitor the success of your campaigns

Facebook users spend the most time (40%) on which page?
Own Profile
Collective Friend's Profiles
News Feed
Pin-Points
Chat Windows

GET PROVEN ADVICE FROM
100+ BEST BOOKS IN 1 BOOK

250 Top Work & Personal Skills Made Easy

The World's First & Only Encyclopedia of
Self Help, Self Improvement & Career Advice

250+ Easy-to-Follow Guides
5000+ Proven Tips
13 Types of Essential Skills

502 Pages | $3.99 | PDF / EPub, Kindle Ready



 
 
 




Please report any error in fatskills quizzes and questions to 'simpleversity at gmail.com'.

Without work one finishes nothing. - Ralph Waldo Emerson

© The Simple Project 2020