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Fashion Marketing (India)
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Fashion Marketing (India)
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25 Questions

1. The business of buying fashion merchandise from a variety of resources and reselling it to ultimate consumers-----------------
2. Suppliers also known as -----------------------
3. In --------------------- agreement, a manufactures sells the rights to retail its merchandise as product time.
4. -------------------- involves ses of detailed question that are asked to determeine the status of a firm in relation to its objectives, sustomers, competition and marketing environment
5. A price lower than the original wholesale price--------------.
6. The retailers charge a small membership fee, offer consumers deep discounts on general merchandise -------------------------
7. Market----------pricing occurs when the products initial price is set low.
8. --------------------included bags, books, gift wraps, tissue papers and another form of material used to hold the target markets purchases.
9. --------------------- is the group of consumers to whom a producer, manufactures or retailer aims products, services and advertising
10. ------------------ is a percentage of wholesale sales paid to the designer brand name.
11. ------------------------------ analysis shows the relationship between fixed costs variable or marginal costs, total cost, sales revenue and output or volume.
12. ---------------- is the trade name that identifies a certain product made by a particular producer
13. The depth of markclours is very often related to the ------------------------ of the season
14. A copy of a garment having feature like that of the original is
15. ------------- stores that sell manufactures aversuns directly to the customer
16. Business owned by two or more persons under a centretual agreement
17. Prime time, the most expensive is ---------------------
18. ------------------- is the group of consumers to whom a producer, manufactures or retailer aims products, services and advertising
19. A single unit store may open additional locations, a----------------- operation
20. The occupational guessing game for the fashion industry -------------------------
21. The group of consumers to whom a producer, manufacturer or retailers aims products, services and advertising
22. Retailers buy from new resources to obtain fashion newness
23. ----------- is defined as 'generally one or more letters worked into some distinctive typographic designs'.
24. The number of times a store’s merchandise stock is sold and replaced in a given period.
25. Any resource from which a designer obtains ideas

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