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FB Blueprint: Certified Creative Strategy Professional

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FB Blueprint: Certified Creative Strategy Professional

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25 Questions

1. Benefits of Stories-First Creative

Creative format that gives you more creative real estate to show compelling imagery for your brand or product. You can showcase up to 10 clickable images and videos within a single ad. Additionally, you can choose to show your best performing cards first.Objective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsFeed - Stories - Messenger - Audience Network

2. Lead Generation

Objective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Creative format that gives you more creative real estate to show compelling imagery for your brand or product. You can showcase up to 10 clickable images and videos within a single ad. Additionally, you can choose to show your best performing cards first.Feed - Stories - Messenger - Audience NetworkStories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app events

3. Simple Video Placements

Objective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Feed - Stories - Messenger - Audience NetworkCreative format that gives you more creative real estate to show compelling imagery for your brand or product. You can showcase up to 10 clickable images and videos within a single ad. Additionally, you can choose to show your best performing cards first.Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app events

4. Carousel

Feed - Stories - Messenger - Audience NetworkStories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsCreative format that gives you more creative real estate to show compelling imagery for your brand or product. You can showcase up to 10 clickable images and videos within a single ad. Additionally, you can choose to show your best performing cards first.Objective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.

5. Benefits of Facebook

Feed - Stories - Messenger - Audience NetworkBroad category. Targeting tools, versatility of platform, unique interactive experiencesStories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsObjective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.

6. Uses for Ads in Stories

Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsPotential ways to utilize ads in _____: Product inspiration or launches - Exclusive experiences - Promotions - How-to demonstrations - Behind-the-scenes videosObjective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Feed - Stories - Messenger - Audience Network

7. Inboxes and Messages

Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsFeed - Stories - Messenger - Audience NetworkPlacement available on Facebook Messenger for mobile only. Recommended dimensions for images are horizontal (1.9:1 or 16:9).Objective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.

8. Design Experiments

Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsObjective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.When using Ads in Stories experiment with: Limited sticker use. Over-use of stickers can add clutter and decrease the effectiveness of your ad. - Use your CTA strategically. 89% chance of campaigns that emphasized the CTA outperforming creative without CTA emphasis. - Use text overlays to reinforce call to action.Feed - Stories - Messenger - Audience Network

9. FB calculates this with:

Feed - Stories - Messenger - Audience NetworkSignals about how your audience is interacting with your ads - Reach of your ads - Calibration based on real polling responses form similar campaignsStories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsObjective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.

10. Branding Best Practices

Objective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsFeed - Stories - Messenger - Audience NetworkWhen using Ads in Stories make sure to: Begin with your brand. - Design for objective. Focus on people for brand objectives and product for conversion objectives. - Limit price inclusion. Exclude price unless it offers clear benefit (for example, a promotion or sale) because creative with prices can be perceived as disruptive or pushy.

11. Automated

Option for identifying your Messenger approach. - - As your chat volume grows, you can consider integrating some basic version of this into your messaging, like greetings and instant replies. You can also move to a full approach. - - For this, you'll need to work with a developer like ManyChat, Chatkit or Chatfuel. These developers offer a range of options from pre-built templates to self-serve tools.Objective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Feed - Stories - Messenger - Audience NetworkStories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app events

12. Offer Claims

A type of Ad Engagement. Get people to take action on an offer, discount or promotion.Feed - Stories - Messenger - Audience NetworkObjective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app events

13. Viewability

Objective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Measures how many ad impressions were viewed by your audience and for how long.Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsFeed - Stories - Messenger - Audience Network

14. Expressive

A key attribute of Messenger Campaigns. Your idea is more likely to resonate with people if you show it rather than just tell it. With multimedia, you can create a one-of-a-kind experience that will really engage people. Facebook recommends taking a guided approach to conversations over natural language automation. You can use quick replies, carousels, and lists to guide the conversation.Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsFeed - Stories - Messenger - Audience NetworkObjective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.

15. Digital Souvenirs

Feed - Stories - Messenger - Audience NetworkAble to be made through Messenger, these are personalized photos, videos, prizes or gift cards that you can send directly to customers.Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsObjective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.

16. Solutions Explorer

Feed - Stories - Messenger - Audience NetworkStories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsA resource that helps you identify Messenger developers by country, language and expertise.Objective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.

17. Stories Ad Objectives

Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsAvailable Ad objectives for this format: Reach - Brand Awareness - Video Views - Lead Generation - Traffic - App Installs - Conversions - Promote Your WebsiteObjective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Feed - Stories - Messenger - Audience Network

18. Measuring Brand Outcomes

To measure these focus on: Estimated Ad Recall Lift - Reach. - Ad recall is measured when people exposed to an ad are later asked if they remember the ad; lift refers to the estimated difference in ad recall between people who saw the ad and those who didn't.Feed - Stories - Messenger - Audience NetworkObjective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app events

19. Targeting Restrictions

Feed - Stories - Messenger - Audience NetworkAn Ad cannot: Target minors for alcohol-related products. If targeting multiple countries, the age must be set to the highest age-level for drinking. - Health and Fitness must only be targeted to 18 and older. - Bank-related activities can only target 18 and older. Landing pages must contain transparent APR% , fees, and other info. - Dating must have separate ads targeting men and women. - Deny opportunities to individuals or groups of people based on certain personal attributes such as race, age, or disabilities.Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsObjective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.

20. Advantages of Facebook Metrics

Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsFeed - Stories - Messenger - Audience NetworkFacebook does not limit to metrics measured on one device or platform. Instead they allow you to see performance across multiple: Devices (mobile and desktop) - Formats (image, video, display, television and more) - Publishers (in addition to Facebook, Instagram and Audience Network)Objective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.

21. Audience Network

Placement that allows advertisers to extend Facebook and Instagram campaigns across the internet onto thousands of high-quality websites and apps. Recommended dimensions are 9:16 content for Audience Network Native, Banner and Interstitial ads and Audience Network Rewarded Video ads. Also recommend 16:9 content for Audience Network In-Stream Video ads. Available on mobile and desktop with images, videos, and slideshows.Objective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Feed - Stories - Messenger - Audience NetworkStories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app events

22. Complex Video Placements

Feed - Stories - Messenger - Audience NetworkStories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsFacebook in-stream - Audience Network in-streamObjective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.

23. Messages

Objective with Consideration. Your ad will be shown to people who are likely to have a conversation with you on Messenger. This is a great objective for starting a one-on-one dialogue with your audience.Feed - Stories - Messenger - Audience NetworkObjective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Stories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app events

24. Headline Restrictions

Objective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Cannot contain: Personal Characteristics - Vulgar Language - Deceptive ClaimsStories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsFeed - Stories - Messenger - Audience Network

25. A viewer can pause Stories or on ads in stories.

Call to Action Part of a Stories Ad. Optional. Can guide a user to: Apply Now - Book Now - Download - Get Directions - Learn More - Send Message - Shop NowStories-first creative has 99% chance of outperforming the automatic default template for view content. - - 64% chance of outperforming the automatic default template for purchases. - - 78% chance of outperforming other options for app eventsObjective with Consideration. These ads are optimized to collect people's contact information. Use inviting copy to get people to share their information with your business.Feed - Stories - Messenger - Audience Network

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25 Questions

❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | OSHA Basics Quiz | What Should We Know? Privacy | Terms |

Without work one finishes nothing. - Ralph Waldo Emerson© 2026 Fatskills.com

All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.

About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | OSHA Basics Quiz | What Should We Know?
Privacy | Terms |

Without work one finishes nothing. - Ralph Waldo Emerson
© 2026 Fatskills.com