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Google Digital Garage
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Google Digital Garage
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25 Questions

1. When looking to advertise your business to mobile users, social media advertising can be really effective because...

2. When using display advertising, what could you include in an ad to achieve the goal of driving more sales?

3. In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?

4. When using analytics on your website, what do we mean by the term 'conversion'?

5. When it comes to web analytics, what insights can you gather using analytics tools?

6. How do you handle data in analytics to gain greater insights into our audience's behaviour?

7. When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

8. Fill the blank: When optimizing SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren't relevant to your business.

9. If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?

10. What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?

11. Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

12. When optimising a website for search, what impact do meta and title tags have on the search engine?

13. Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

14. Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

15. In the world of analytics, the time the user spent on your site is considered which type of data?

16. What type of tool can be used to monitor and evaluate your social media audience's actions on your website?

17. Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

18. We use them every day, but what is the overall purpose of a search engine?

19. What is the term we use to describe how search engines categorise each piece of content?

20. Which are the first steps you should consider when constructing an online business strategy?

21. When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

22. Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

23. When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

24. When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

25. Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

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