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Google Digital Garage Certification Exam
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Google Digital Garage Certification Exam
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25 Questions

1. What is the benefit of using digital data?

2. When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

3. Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

4. When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?

5. There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?

6. When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

7. Fill the blank: When managing SEM campaigns, the best way to optimize your quality score is to improve the _________ of your keywords, adverts, and landing pages.

8. When it comes to mobile, how would you define usability?

9. When using analytics programmes on your website, which of these do not fall under the category of a dimension?

10. Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?

11. Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

12. Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

13. Using social media for business purposes can be very different to running personal profiles. If you're looking to attract people to your social network, what tone of voice should you consider?

14. When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

15. When using a search engine, what is the name of a word or phrase somebody types to find something online?

16. Which of the following is a benefit of search advertising over display advertising?

17. Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

18. Which of the following would be described as a good business goal to set for your social media campaigns?

19. Which of these is not a benefit for businesses using fully integrated e-commerce platforms?

20. When looking to advertise your business to mobile users, social media advertising can be really effective because...

21. How is a spreadsheet defined?

22. Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.

23. Which of the following is a core benefit that content marketing can bring to a business's online presence?

24. What can you do to help your videos appear in search results?

25. How can you attract social media users to share your video content online?

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