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Google Digital Garage: Fundamentals of Digital Marketing Exam Practice Test
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Google Digital Garage: Fundamentals of Digital Marketing Exam Practice Test
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25 Questions

1. How can your business benefit from video without making one yourself?
2. When planning your website, what is one of the key things you should consider?
3. Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
4. What can you do to help your videos appear in search results?
5. Retargeting allows you to…
6. Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.
7. Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?
8. Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
9. Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
10. When it comes to email marketing, what do we mean by the term A/B testing?
11. Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
12. When looking to create video content for your marketing strategy, what three best practices should you look to include?
13. Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
14. Google Search Console 'Crawl' reports let you monitor…?
15. Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
16. If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
17. What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
18. When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
19. When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
20. Which of the following would be described as a good business goal to set for your social media campaigns?
21. Which of the following is a benefit of display advertising over search advertising?
22. When looking to advertise a new business online, what is one of the major benefits of display ads?
23. What’s the biggest challenge for most businesses when going online?
24. When you’re building a business website, what purpose does a server have?
25. Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

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