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Hootsuite Social Media Certificate
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Hootsuite Social Media Certificate
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25 Questions

1. The value of social advertising lies in the large audience size your company has the potential to reach and the ____ social ad platforms offer.

2. Instagram encourages user-generated content, making it an effective platform to host

3. Conversion rate:

4. __________ help brands maximum engagement and SEO. In order to use these, you first have to associate your channel with your website. T/F:

5. Social media strategy should be guided by ____________. (increase sales by driving more traffic from social media channels to web store.) T/F

6. Engagement rates for instagram stories are high and over 1/3 of the most viewed Instagram stories are of

7. Instant Experience on Instagram is an _______ that's accessed by clicking into an ad. T/F:

8. Over _____ snaps are posted on Snapchat every day. T/F:

9. Content development strategy can help:

10. A key part of running a business blog is ensuring it, and by extension the organization's website are easily discoverable. Make sure all your posts are _____ by incorporating keywords into the title, subheadings and body of your post, as well as the URL.

11. The '____' feature on Pinterest can be used to show additional details about products. T/F

12. Teens and adults between the ages of 18-29 make up Instagram's

13. Snapchat employs a user experience principal known as _________, which holds that an app is best learned when a friend explains it to you. T/F:

14. A social media audit should include the following elements:

15. Social media tactics can be grouped into three buckets:

16. Social media governance is:

17. Pinterest is geared more toward _________than other social networks.

18. Shared content can be categorized into two categories:

19. Social Marketing done right can:

20. There are three types of FB groups:

21. Twitter provides brands with:

22. Your measurement actions can be grouped into two buckets

23. If you don't have a large Facebook following, choose 'Everyone' on Facebook when conducting audience research, and begin narrowing down by selecting the ____ relevant to your business.

24. Twitter: Your profile picture should be easily recognizable, even at ___ size. Your ___ is usually the best choice.

25. FB has over ___ users

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