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HubSpot Inbound Certification Exam Practice Test
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HubSpot Inbound Certification Exam Practice Test
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25 Questions

1. What’s the maximum number of top priorities a company should have at any given time?
2. All of the following are true about forms and lead flows EXCEPT:
3. Which of the following is NOT something you would take into account when contextualizing information?
4. When designing site architecture and navigation, whose experience should be the primary consideration?
5. Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
6. You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?
7. What are the three core tenents of inbound?
8. You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?
9. Which of the following is a problem with thinking of your business as a funnel?
10. What is the buyer’s journey?
11. Who should be involved in creating your buyer personas?
12. Why do the inbound principles exist?
13. What is the main purpose of a landing page?
14. What are the steps for creating a conversion path?
15. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
16. Fill in the blank: When optimizing your content for clarity, your goal is to ______________.
17. What are the principles of inbound?
18. What is Jobs Theory?
19. Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
20. What kinds of information does your customer service team likely need included in each persona?
21. In the engage stage what do you collect from an individual?
22. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
23. A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario?
24. Define a conversion path.
25. Which of the following is NOT a key part of a company’s culture?

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