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Hubspot SEO Certification Exam Questions
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Hubspot SEO Certification Exam Questions
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25 Questions

1. What is a pillar page?
2. Why is over-optimizing bad?
3. What kind of company would benefit from the site links rich snippet?
4. Why are meta descriptions important?
5.
6. What kind of content is most likely to be organically linked to?
7. Which of these is a strategy to determine the internal linking structure of a website?
8. How long should your page’s title tag be?
9. Which of these factors will affect your SEO strategy?
10. What are the two biggest factors in the mobile user experience of your website?
11. The different types of keywords are:
12. What does your backlink profile measure?
13. What is the recommended format for implementing schema markup?
14. What are the most important things to do when replying to press request alerts?
15. When performing keyword research, how can you determine which keywords you should create content for?
16. When building a relationship with the goal of receiving backlinks, what is the first thing you should do?
17. If you track nothing else for SEO, make sure you track ___.
18. What was the purpose of the Google Hummingbird algorithm update?
19. Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
20. Which of these are ways to increase your site speed?
21. Which of these teams is NOT involved in the creation of a sitemap?
22. What are rich results?
23. Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?
24. Google measures how interesting other people think your content is through ___.
25. Why is having duplicate content an issue for SEO?

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