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Hubspot Social Media Certification
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Hubspot Social Media Certification
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25 Questions

1. True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.

2. Fill in the blank: 'Facebook Ads is great for targeting based on _______, while Google AdWords targets based on your audience's ________.

3. What is the biggest challenge that most social media practitioners have?

4. Why is user-generated content (UGC) so important? Choose all that apply.

5. True or false? Commissions for celebrity influencers are generally 5% of the sale.

6. You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?

7. Why would you want a service to help you manage and discover influence?

8. What is social selling the inbound way?

9. Visual images are usually things like ________. Choose all that apply.

10. True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe.

11. True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends.

12. Which of the following would not contribute to ad fatigue?

13. True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.

14. Fill in the blank: Instagram stories are a great way to _____________.

15. Why do stakeholders matter as you begin to develop your team structure?

16. When should a salesperson put forth the sales pitch in social media?

17. True or false? Content is only used during the attract and delight stages of the inbound methodology.

18. Why are hashtags helpful?

19. True or false? Selling to prospects by messaging them on Facebook could be seen as invading their private space.

20. What should you do to secure executive buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark?

21. Why should you be careful about monitoring competitors?

22. Which of the following is NOT a type of influencer?

23. True or False? You should revisit your KPIs every 18 months.

24. What's the difference between social listening and social monitoring?

25. What's the first step organizations and brands need to take when establishing a social media policy?

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