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Important Digital Marketing Vocab
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Important Digital Marketing Vocab
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25 Questions

1. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase

2. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd

3. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads

4. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market

5. Content that refutes an accepted belief

6. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.

7. Do not require all participants to immediately respond

8. Media channels the brand controls

9. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts

10. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others

11. Host content but also typically feature video - photo etc. other than text

12. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream

13. The term used when people have clicked on or viewed a web page.

14. Occur in real time

15. The visible - clickable text in a hyperlink typically used to indicate subject matter.

16. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution

17. Authority building content seminal pieces of work that shape the way people think

18. Uses software to fine tune the offer and build intimacy with the customer

19. Placement of a branded item in an entertainment property such as a television program - movie - or game.

20. How much activity can a website handle - can it handle times of large visits

21. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling

22. The means by which files are transferred from your computer directly to your website.

23. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.

24. The hardware systems on which the game is played

25. Paying to acquire leads from an outside party at a set rate or amount per lead.

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