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Inbound Marketing Cert Study Guide
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Inbound Marketing Cert Study Guide
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25 Questions

1. What is the difference between reporting and analytics?

2. Fill in the blank: Instagram stories are a great way to _____________.

3. True or false? Content is only used during the attract and delight stages of the inbound methodology.

4. How do you calculate a conversion rate?

5. What is a social media audit?

6. What is the definition of lead nurturing?

7. True or false? A resource pillar page should only be made up of internal website links.

8. All of the following are metrics you need to track in your social media audit EXCEPT:

9. What is another commonly used term for conversion optimization?

10. There are many benefits to having a social media strategy. Which answer is NOT one of them?

11. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?

12. True or false? A customer's buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

13. True or false? An effective conversion path must include a landing page.

14. You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. What is this an example of?

15. True or false? A call-to-action must be a button.

16. What are the steps of conversion optimization?

17. True or false? Social listening can help you find leads

18. By using lead nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this?

19. True or false? In relation to reporting, 'data in' is the data you collect, either by asking for it explicitly, or gathering it through analytics implicitly.

20. If a contact downloads a piece of your content, such as a newsletter titled, 'The Best Ways to Create Subject Lines for Email,' what would be the best reaction you could take to continue the conversation with this contact?

21. All of the following are helpful ways to promote your pillar pages on your website EXCEPT:

22. True or false? You can nurture both your leads and your customers.

23. What is a conversation?

24. Where do conversations fit into your inbound marketing strategy?

25. What is social listening?

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