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Internet Marketing Knowledge Test
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Avg score: 24% • Most missed: “What is an important step early on when forming a web marketing strategy?”

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Internet Marketing Knowledge Test
Time left 00:00
25 Questions

1. Who regulates affiliate marketing?
2. What is the purpose of having a special landing page for a PPC ad?
3. What is meant by 'white hat'?
4. How should a company allocate its marketing budget among the various methods of internet marketing?
5. Why has web marketing become a popular form of marketing?
6. Which of the following would not be effective in headline writing?
7. What is a 'value proposition'?
8. What is meant by 'viral marketing'?
9. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
10. Why is it important to fine tune the timing of the ad and keywords used?
11. Why would a firm employ guerilla web marketing?
12. What is meant by 'web 2.0'?
13. How are Pay Per Click ad campaigns billed?
14. What is a 'call to action'?
15. What is a trackback?
16. How do listeners decide what is a worthwhile podcast to continually listen to?
17. What type of income statement items are marketing expenses?
18. Why are affiliates not the same as having a sales force?
19. How can posting on other message boards help drive traffic to a company site?
20. What is the purpose of a traditional press release?
21. How can a podcast be used to drive customers to a website?
22. Why is the subject line of any email campaign important?
23. Why is affiliate marketing a favorable form of marketing?
24. Which of the following can negatively impact a site's ranking in search results?
25. What is an important step early on when forming a web marketing strategy?

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