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Marketing Analytics Fundamentals Test (Upwork)
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Marketing Analytics Fundamentals Test (Upwork)
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25 Questions

1. If Metric A increases as Metric B decreases
2. What is one reason unsubscribe rate isn't an accurate measure of the health of your email list?
3. What is the proper parameter to add when tagging a URL with a specific marketing campaign?
4. An email that was caught in a spam filter will typically be recorded as a(n):
5. What are the four categories Klout measures?
6. Which Google Analytics URL tag is not mandatory?
7. How is Facebook amplification measured?
8. 'Unique Opens Rate' on an email campaign is calculated by:
9. What does ROAS typically stand for?
10. TOFU is a common abbreviation for which marketing term?
11. In Google Adwords
12. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics
13. How is email subscriber-retention-rate measured?
14. Which of the following is NOT a URL tag in Google Analytics?
15. Which of the following statements are true about pageviews and visits?
16. What is a Net Promoter score?
17. True or False? Social media is measurable.
18. What is last-touch attribution?
19. What does ROI stand for?
20. Let CS be the number of customers at the start of a period
21. Which of the following is NOT a goal of marketing analytics?
22. Email
23. What is multi-channel attribution?
24. Which of the following tools are utilized by marketing analytics professionals?
25. 'Click through rate' on an email campaign is calculated by:

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