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PDDM Professional Diploma in Digital Marketing - Practice Test 2
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PDDM Professional Diploma in Digital Marketing - Practice Test 2
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25 Questions

1. Your latest digital marketing campaign is targeted across a range of computing devices, in particular mobile and tablets. And although an impressive new website has just been completed, someone has raised an important concern. What might this be?
2. You wish to make the most of your email marketing campaign. Which practice can help with Click Through Rates?
3. Which one of the following would NOT be considered as a typical social media marketing objective? Exhibit:
4. You are keen to understand more about how social sharing is developing for your Page on Facebook. Which Facebook reporting feature provides developers and Page owners with valuable sharing metrics about their content once 30 Page likes have been achieved?
5. Complete the sentence by selecting one from the following. A great mobile App is built around a specific _______.
6. You are preparing your new Facebook ad. What does the number shown on the right in the Facebook screen indicate?
7. There are a number of elements in the Digital Marketing Institute email marketing process.
8. Which tool allows you to find out who your followers on Twitter also follow?
9. You wish to check how different email marketing campaign versions perform and you understand there is a special exercise to help with this. What is it called?
10. You have heard about the concept of a media plan for a display advertising campaign. Choose elements from the following that would form part of such a plan:
11. What is the pricing approach with Twitter Promoted Tweets called?
12. View the illustration shown and identify the ad format indicated with the green arrow.
13. Which of the following is a popular third party storefront app for Facebook?
14. You have been preparing the latest Digital Marketing Strategy document for the Senior Management Team. In particular you have taken into account factors such as age and gender, as well as the social background of your target audience. What is the general term used to describe this?
15. You have heard that there are risks with mobile marketing campaigns. Select such risks from the list shown below:
16. Consumers have rights in terms of any information collected about them through your digital marketing campaigns. What legislation are these rights protected under?
17. You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit:
18. In order to manage your email marketing campaign you wish to monitor certain key statistics. Which one of the following tells you about the number of individuals who have engaged with your campaign?
19. You have been running some promotions using NFC technology. What kind of marketing is this?
20. To optimize response rates for your email marketing messages which practice is a good one to adopt?
21. Which one of the following is the name for a camera-based application on a smart phone that reads printed code-style icons?
22. You wish to collect email marketing contact details at a range of customer touch points. Which one of the following would NOT be applicable? Exhibit:
23. You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this? Exhibit:
24. Which one of the following describes the three main elements of data management in email marketing?
25. What is a newsfeed story within Facebook that advertisers can pay to have featured more prominently called?

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