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PDDM Professional Diploma in Digital Marketing - Practice Test 2
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PDDM Professional Diploma in Digital Marketing - Practice Test 2
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25 Questions

1. You have heard about the term frequency cap. What does it mean?
2. What is the general description for advertising that incorporates graphically rich media, and which is presented in consistent size formats online known as? Choose one of the following:
3. What are ads that increase in size on mouse over" called? "
4. You understand you need to submit your App to the mobile App platform provider. What is the reason for this?
5. What is the term given to ads that are generally placed between a webpage's masthead and content?
6. DRAG DROP Match the device with its KEY characteristic using the drag and drop boxes below: Select and Place: Correct Answer: Which one of the following is the name for the sensor in a mobile phone which detects the phone's movement and orientation?"
7. What communications symbol is shown below? Exhibit:
8. What is a newsfeed story within Facebook that advertisers can pay to have featured more prominently called?
9. You are keen to understand more about how social sharing is developing for your Page on Facebook. Which Facebook reporting feature provides developers and Page owners with valuable sharing metrics about their content once 30 Page likes have been achieved?
10. What does the term CPA refer to?
11. Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given: Exhibit:
12. Which one of the below does NOT provide a mobile App platform?
13. Which one of the following describes the three main elements of data management in email marketing?
14. You have just posted a new product photo online for your followers. What is this called?
15. Which one of the following is the name for a camera-based application on a smart phone that reads printed code-style icons?
16. Select the two Facebook Contests from the options below:
17. You are preparing your new Facebook ad. What does the number shown on the right in the Facebook screen indicate?
18. Short Message Service (SMS) relies on a character limit. What is it?
19. Which one of the following is NOT considered to be a strength of display advertising?
20. Which of the following criteria would you apply when choosing an Ad Publisher? Choose TWO of the following:
21. HOTSPOT You are preparing your new Facebook ad. Click in the screen below to target those who are not already connected to the Digital Marketing Institute: Hot Area: Correct Answer: What does the following illustration show? "
22. Unsolicited email is also known as _________ . Choose one of the following to complete the sentence: Exhibit:
23. There are tools available to help you research ad publishers. Choose the Google ad publishing tool from the list below.
24. What is an ad impression?
25. There is a range of tools available to support you in managing your digital marketing efforts across social medi

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