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PDDM Professional Diploma in Digital Marketing - Practice Test 3
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PDDM Professional Diploma in Digital Marketing - Practice Test 3
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25 Questions

1. What factors do email filters screen incoming email messages on?
2. Consumers have rights in terms of any information collected about them through your digital marketing campaigns. What legislation are these rights protected under?
3. What term describes the process of collecting, measuring and analyzing website data?
4. A _____ can store information about which web pages a user visited in the past, and is maintained in the user's browser. Choose one of the following to complete the sentence.
5. Which series below reflects the Google AdWords account hierarchy?
6. In digital display you have heard about split testing. What does this mean?
7. Which one of the following is NOT a key stakeholder in social media?
8. You recognize the importance of creating articles and blog posts to drive traffic to your website. What is this activity known as?
9. End users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages?
10. What is the main value of Page Like stories?
11. Which one of the following is the name for a camera-based application on a smart phone that reads printed code-style icons?
12. Your boss has asked you to evaluate the keywords currently in use for SEO, and compare them with the keywords used on the websites of your competitors. Which two dimensions will you concentrate on?
13. What are the two complementary component aspects to Search Engine Marketing (SEM)? Choose one from the following:
14. In order to manage your email marketing campaign you wish to monitor certain key statistics. Which one of the following tells you about the number of individuals who have engaged with your campaign?
15. Which one of the following is a factor that does NOT impact the Quality Score within Google AdWords? Choose one from the following:
16. What do internal links within your website assist with?
17. End-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following:
18. You have heard about the concept of a media plan for a display advertising campaign. Choose elements from the following that would form part of such a plan:
19. You wish to engage with the subscribers to your email marketing campaign and you understand that the subject line is really important. Which practice will help with open rates?
20. What does the term CPA refer to?
21. You wish to check how effective an individual ad has been. Which report will give you this information?
22. What is the set of standards for Smartphones that use radio communication with each other by touching or bringing the devices close together? Choose one of the following:
23. What is displayed in the Google AdWords screen below?
24. Which one of the following will help you develop and operate your Pay-Per-Click Ad campaigns?
25. What is the term used to describe when a customer arrives at a specific web page and completes a pre-defined action?

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