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Social Media, Web & Text Analytics Practice Test
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Social Media, Web & Text Analytics Practice Test
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25 Questions

1. The name of Facebook analytics service is
2. Larger social networking sites
3. You can only track social conversions on Google Analytics, if the conversion is tracked through
4. One way on Google Analytics to tell if your site visitors are clicking on social media icons on your site is by?
5. Facebook and Linked are popular social networks globally.
6. Which parameters can be included with an event hit for reporting?
7. How the company uses the same mate_ial for both traditional and social network marketing?
8. How can a company use the same material for both traditional and social network marketing?
9. What feature does LinkedIn offer for pay accounts?
10. White label social network’s primary difference is that it is privately run by a nonprofit organization.
11. Facebook Places is targeted to large brands.
12. Advantage a non–profit has when opening private social network…..
13. How can a company ensure that the proper audience finds their YouTube videos?
14. Three variables are necessary when tracking your social media performance on Google Analytics:
15. social network marketing plan differ from a traditional marketing plan
16. Social networks have an information sharing capacity. As such, a great distribution channel for?
17. ___________ is valuable in increasing a page rank?
18. In a company that should own the social marketing plan?
19. What is “social media optimization”?
20. What is meant by “micro-blogging”?
21. What place does Pricing have in marketing?
22. ___________methods of social network marketing should a company always use.
23. When marketing with social networks is to identify the goals.
24. _________ would be leveraging both social network and traditional marketing?
25. What is meant by A/B testing in marketing?

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