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The Business of Social (Social Media Marketing Specialization) Coursera Practice Test
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Avg score: 65% • Most missed: “In discussing security, privacy, and governance, Seth Redmore discussed 'progres…”
The Business of Social (Social Media Marketing Specialization) Coursera Practice Test
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14 Questions

1. What are the benefits of a pilot program for a social marketing strategy?
2. When using metrics to measure success in social, which of the following would be most appropriate for measuring the success of the content syndication of a video? Choose one.
3. What are performance funnels?
4. The metric for Amplification measures what?
5. Which of the following methods assist is developing a pilot project?
6. Which of the following tips should you follow to keep your communities alive and growing on social?
7. What is a present-day framework that explains the current engagement ecosystem, including insight into how social engagement can play an active role?
8. What indicates success has been achieved when calculating the marketing return on investment (MROI) of a program?
9. When considering data generated through our use of social sites, which of the following statements about 'privacy' concerns is/are accurate?
10. When considering data generated through our use of social sites, which of the following statements about 'privacy' concerns is/are accurate?
11. When using metrics to measure success in social, which of the following would be most appropriate for measuring the success of the content syndication of a video? Choose one.
12. What is a present-day framework that explains the current engagement ecosystem, including insight into how social engagement can play an active role?
13. Which of the following members of an organization are security professionals who already have an open dialogue with the Board or CEO on data security?
14. In discussing security, privacy, and governance, Seth Redmore discussed 'progressive profiling.' Which of the following statements is an attributes of 'progressive profiling'?

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