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The Importance of Listening Coursera (Social Media Marketing Specialization) Practice Test
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The Importance of Listening Coursera (Social Media Marketing Specialization) Practice Test
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13 Questions

1. Which of the following is a common mistake companies make when trying social monitoring systems?
2. When is it important to use a “for fee” social analytics system?
3. The 'Give to Get' mantra involves which types of actions?
4. Social monitoring is used for which of the following?
5. APIs (automatic programming interface) are used for what purpose?
6. Sentiment accuracy is difficult to ascertain on which level?
7. When thinking about your professional persona, which of the following recommendations should you consider?
8. Social monitoring is used for which of the following?
9. In social Big Data a 'document' refers to:
10. When using social monitoring to manage crisis, at which point has the issue been detected too late?
11. How does Taco Bell deal with their more 'passionate fans' on social media?
12. A paragraph within a blog article would be considered a/an:
13. When thinking about your professional persona, which of the following recommendations should you consider?

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