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What is Social Coursera (Social Media Marketing Specialization) Practice Test
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What is Social Coursera (Social Media Marketing Specialization) Practice Test
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14 Questions

1. Which of the following are true of passion communities?
2. Which of the following are true of passion communities?
3. In Judy Franks’ interview, she discusses Five Global Truths That Make Sense of a Messy Media World. Which of the following is a truth she noted?
4. Which of the following statements is true about virtual communities?
5. In Judy Franks’ interview, she discusses Five Global Truths That Make Sense of a Messy Media World. Which of the following is a truth she noted?
6. In a community, what is the role of the influencer?
7. According to recent surveys, people said which of the following most influenced consumers’ purchase decisions?
8. In a community, what is the role of the influencer?
9. Which of the following is a megatrend needed to develop social marketing strategies that grow market share and maximize results and profits for our organization?
10. What is the difference between social networks at the top of the social pyramid and virtual communities at the bottom of it?
11. What is the difference between social networks at the top of the social pyramid and virtual communities at the bottom of it?
12. Why are thought leaders important for your organization?
13. Which of the following statements is true about virtual communities?
14. Which of the following are the 4 C’s of Social?

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