English Language Arts: Ethos, Pathos, Logos

Ethos
the credibility of the speaker

Pathos
Appeal to emotion

Logos
an appeal based on logic or reason

persuasive
good at persuading someone to do or believe something through reasoning or the use of temptation.

argument
A statement put forth and supported by evidence

ethos, pathos, logos
appeal to credibility, emotion, logic

Examples:

A commercial about a specific brand of toothpaste says that 4 out of 5 dentists use it. This is an example of:
ethos

A political candidate talks about his experiences as a soldier, as a businessman, and as a politician-in contrast to his opponent.
ethos

A television commercial showing neglected or mistreated animals is an example of:
pathos

An ad for line of toys showing children playing together is an example of:
pathos