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Hospitality And Tourism Marketing
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Avg score: 56% • Most missed: “Awareness -interest -desire -action”
Hospitality And Tourism Marketing
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25 Questions

1. Is the process of developing competitive positioning for the product and an appropriate marketing mix - Develop positioning for target segments - Develop a marketing mix for each segment

2. Price-quality relationship -reference prices -rounding -length of the field

3. Set objectives based on information about the target market - positioning - and marketing mix -classification by AIMS (informative - persuasive - reminder)

4. Is the process of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes - identify base for segmenting - develop segment profiles

5. Calls for diving the market into different geographic units - such as nations - states - regions - counties - cities - or neighborhoods

6. Consists of dividing the market into groups based on demographic variables such as age - gender - family life cycle - income - occupation - education - religion - race - and nationality

7. Value -uniqueness -believable -benefits

8. Type of product and market -push vs. pull strategy -buyer readiness state -product life-cycle stage

9. Use ingredient manufactors brands on menu -ex- Jack Daniels Sauce

10. Measurable-segments can be measured -accessible-segments can be reached and served -substantial-segments are profitable to serve -actionable-effective programs can attract segments

11. Design the message -select communication channels -select the message source -measure communication results

12. New-product pricing -existing-product pricing -psychlogical pricing -promotional pricing

13. Operates two noncompetitive brand in the same premises -Dunkin Donuts & Baskin Robbins

14. Awareness -interest -desire -action

15. Idea generation - idea screening - concept development and testing - marketing strategy development - business analysis - product development - market testing - & commercialization

16. The seller produces two or more products/services that have different features - style - quality - and size -consumers have different tastes that vary over time

17. Divides buyers into groups based on social class - lifestyle - and personality characteristics

18. Operates a hotel property under two or more brand names -same company divides 500 rooms into 300 and 200 different levels and prices

19. The amount of money charged for a good/service -the only marketing mix element that produces revenue -charging too much chases away potential custmers - charging too little cuts revenue

20. Locate several brands in a freestanding unit -ex- PF Changs & Cheesecake

21. Divides buyers into groups based on their knowledge - attitude - use - or response to a product

22. Specific product attributes (price - product - feature) -needs products fill or benefits product offer -certain classes of users -against an existing competitors -repositioning

23. Temporary pricing of products below list price and sometimes below cost - value pricing - price sensitivity measurements

24. The seller identifies market segments - select on or more - and develops products and services tailored to each selected segment -markets in industrialized nations are increasingly fragmented

25. Introduction - growth - maturity - decline or -concept development - expansion - maturity - concept development/replacement - expansion - maturity time

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