Which type of segmentation, classified consumers according to relevant needs and buying behavior, regardless of their countries and culture.

Retail Management is concerned with retailing and retail operations -  how retail outlets are maintained and how commodities reach customers from these retail stores.  Retail Management involves activities such as buying, financing, merchandising, inventory control, marketing, personnel, and operations. It also involves attracting the customers to the store, then selling the products to the customers according to their needs and wants.  That's not all. Retail Management involves the management of the brand image, maintaining relationships with the customers, sales management, keeping a... Show more

Retail Management is concerned with retailing and retail operations -  how retail outlets are maintained and how commodities reach customers from these retail stores. 

Retail Management involves activities such as buying, financing, merchandising, inventory control, marketing, personnel, and operations.

It also involves attracting the customers to the store, then selling the products to the customers according to their needs and wants. 

That's not all. Retail Management involves the management of the brand image, maintaining relationships with the customers, sales management, keeping a check on the orders at the retail outlet, managing the merchandise, directly interacting with the customers,  supervising stocks/inventory and ordering.

Typical retail management course topics (India) are:
Overview of Retailing
Retail Marketing
Retail Management Perspective
Customer Service Management
Buying Merchandising
Store Operations
Human Resources
Principles of Marketing Economics
Business Communication
Visual Merchandising
Sales Management
Customer Value Management
IT Application in Retail

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