Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market Lancer cars in India is an example of

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Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers.

A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. (Source: Wikipedia)
 

Retail vs wholesaling: Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers.


Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market Lancer cars in India is an example of